For the inaugural festival in September 2012, The University of Sheffield launched an integrated media campaign to create broad awareness of the festival and to stimulate interest for each of the events.

Local Sheffield agency, Human, were commissioned as the creative partner for the festival to develop its visual identity including webpage mockups. Taking lead from the designs, I developed a responsive website complete with WordPress CMS.

To create an atmosphere around the festival, I embedded a realtime Twitter feed into the homepage of the website. Whilst a risky move, as at the time it was difficult to filter words from feeds, there was a strong level of awareness and engagement from the public through Twitter.

The 150 events were spread far and wide across Sheffield and to make it easy for visitors to find them I created custom Google Maps which were embedded throughout the website.

It is estimated that approximately 18,000 people attended events across the inaugural festival. Attendance for the second festival attracted an audience of 27,000 as well as national and international media coverage, and has since grown stronger securing funding from the Arts Council England and Royal Society.

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